A bit of help

In 2019, Aleris-Hamlet added a fertility clinic to its portfolio. They reached out to us for a smaller campaign featuring a brand film as the main element.
We recognized that to shift people’s negative associations with not being able to conceive naturally, we needed to offer a twist on the preconceptions around fertility. Our proposition: “Sometimes you just need a bit of help".

Client:

Aleris-Hamlet Fertility

Type:

Brand Film

My role:

Concept