Bakker op om fælleskabet

Arbejderenes Landsbank is the first brand to be the lead sponsor of both the men’s and women’s national soccer teams simultaneously

To celebrate the sponsorship, we created a TVC that aired before every national soccer match. To symbolize the national unity embodied by both teams, we joined the men’s and women’s players in both their home and away jerseys to create a stunning visual of the Danish flag.

Markedsføring:
”Fodboldstjerner af begge køn står skulder mod skulder”

Client:

Arbejdernes Landsbank

Type:

TVC

My role:

Concept