In 2015, Denmark’s snack market leader, KiMS, was losing traction with the young, snack-loving demographic.
In August 2015 DDB Copenhagen launched a new series of chips with outrageous flavors, and a new brand universe was born—one with more attitude and a language that’s exclusively used and understood by our target group. Til this day it is still most sold chips series from KIMS.
Design & AD
And like any good artist, I had to put a little bit of me into the art..