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KIMs
ALL IN

In 2015, Denmark’s snack market leader, KiMS, was losing traction with the young, snack-loving demographic. 
In August 2015 DDB Copenhagen launched a new series of chips with outrageous flavors, and a new brand universe was born—one with more attitude and a language that’s exclusively used and understood by our target group. Til this day it is still most sold chips series from KIMS.

Client:

KIMs

Type:

Packaging

My role:

Design & AD

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pizza
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Much_Chili

And like any good artist, I had to put a little bit of me into the art..

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