The campaign's purpose is to get Danes involved in the case and help Mellemfolkeligt Samvirke (ActionAid) to take action against the use of tax havens. We came up with a campaign that took the audience on a trip around the world, where you may hear of absurd laws from England, Australia, North Korea, and France. All this to show that not all laws make sense and some need to get updated, especially the ones that allow tax havens.
The sequel dealt with the topic of inequality and emphasized that we need laws agent these incomprehensible tax havens.
Concept + Art Direction
Then we had fun with some outtakes – Enjoy, but it is in Danish.
Keeeeeep on looking