LOOK COOL

 
Even though everyone knows that smoking is dangerous, young people still start smoking. The number of young smokers in Denmark hasn’t changed since 1996. We came up with the concept “Cool Without Smoke”. A concept, that emphasizes that it is not cigarettes that make a person cool, it's who you are and what you can do. It started with #Slikkepind (#Lollypop).
We asked a Danish celebrity to bring a lollipop on the red carpet and to post photos on Instagram with the lollipop. A Fashion photographer incorporated the lollipops into their pictures and even musicians brought the lollipops on stage, all with no explanation. Thus creating hype before the real campaign started. The real campaign revealed #COOLUDENRØG (#COOLWITHOUTSMOKE) and started a conversation with the target audience about being cool without smoking.

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Case video

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One cigarette shortens on average a lifespan by 11 min, so we made lollipops with the message.

The lollipop even was teased in Euroman's fashion spread.

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MX Forside 31.8
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I'm currently available for both full-time or freelance positions, so if you are looking for creative assistance on Concepts / Ideas, Graphic Design, Layout, Branding, Animation / Motion, or Video editing feel free to reach out. CV can be sent upon request.

Contact

Tau Lee Bjørn Rosenberg
Phone: +45 24649299
Email: Tautaurus@gmail.com
LinkedIn: /tautoday