Happiness in sports

Sport 24 is Denmark's biggest sports equipment store and are in the early stages of introducing their payoff "Dyrk glæden"(focus on the happiness). But not ready to do a full branding campaign yet, so they wanted to make an awareness campaign showing their sports portfolio... 14 different sports put into a 25 sec. TVC! 

Client:

Sport 24

Type:

TVC

My role:

Concept