LET'S GO ALL IN

In 2015, Denmark’s snack market leader, KiMS, was losing traction with the young, snack-loving demographic. 
In August 2015 DDB Copenhagen launched a new series of chips with outrageous flavors, and a new brand universe was born—one with more attitude and a language that’s exclusively used and understood by our target group. Til this day it is still the most-sold chips series from KIMS.

Client:

Type:

My role:

Kims

Package

Design

This is the chips bags - a big step for Kims packaging at the time.

And like any good artist, I had to put a little of me into the art...

The case video adds a bit more numbers to what was the madness at the time.

I'm currently available for both full-time or freelance positions, so if you are looking for creative assistance on Concepts / Ideas, Graphic Design, Layout, Branding, Animation / Motion, or Video editing feel free to reach out. CV can be sent upon request.

Contact

Tau Lee Bjørn Rosenberg
Phone: +45 24649299
Email: Tautaurus@gmail.com
LinkedIn: /tautoday