In my time at DDB COPENHAGEN i have been part of the McDONALD'S team.
This is some of the stuff.
To introduce a new offer where you can add a small fry and soda to your burger, we made a series that showed the burger being lonely and that it is more fun it to be with friends.
Sponsored spots are restricted from "selling the product" so had to make small insights / smile in the mind liners about McDonald’s french-fries
I been having fun with McDonald's SoMe since i started heres some of it