KIMs ALL IN

In 2015, Denmark’s snack market leader, KiMS, was losing traction with the young, snack-loving demographic. 
In August 2015 DDB Copenhagen launched a new series of chips with outrageous flavors, and a new brand universe was born—one with more attitude and a language that’s exclusively used and understood by our target group. Til this day it is still the most sold chips series from KIMS.

Client:

KIMS

Type:

Packaging

My role:

Design & AD

And like any good artist, I had to put a little of me into the art...

and inventing stuff...